NXT Research and Trends
I led NXT, the trends research group within EPAM Continuum’s consulting practice. As the group’s leader, I focused our research and output to reinforce the broader organization’s emerging value prop: what matters to people, we believe, best foresees what will truly matter to businesses.
Photo by Greg Rakozy on Unsplash
Approach
NXT combines high-level observation of cultural, business, and tech landscapes, with the deep expertise of our practitioners, and secondary research and market analysis to identify the changes that will shape tomorrow.
Methodology
Internal Expertise
NXT captures insights through interviews, surveys, and routine workshops with our practitioners whose subject matter expertise spans 35+ years of innovation consulting and focus areas across business, engineering, design, and tech.
Signal Identification
NXT synthesizes this internal knowledge with broad secondary and market research to validate initial trend themes and patterns.
Human-centered Design
To develop themes to trends and insights, NXT applies a human-centered design process–learn, test, envision with and for real people–to capture human needs and motivations as fulcrums for larger market and business shifts.
Internal NXT trends library
Trends workshop with client to understand the future of financial guidance and planning